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Measure of Success
- Increase in desirable businesses
- Increase in population
- Lower average-age population
- Renovated building facades
- Expanded/renovated existing businesses
- Increase in job rate
- Increase in average salaries for residents
- Increase in mercantile/business tax (reflecting increased downtown
business)
- Increased parking meter receipts
- Increased foot traffic
- Increased value of real estate, both downtown and in entire
borough
- Increase in visitors (determined by festival surveys, license
plate checks, sign-ins at Borough Building)
- Increase in positive publicity
- Increase in attendance at festivals/concerts
- More attractive downtown
- Increase in Library visitors
- Increase in occupancy rate
- Increase in downtown residents
- Increase in evening activity
- Better working relationship among government entities
- Increase in cooperative ventures among Special Events and Interest
groups
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